Strategic Plan Update – 2015


In January 2014, Rose Haven began execution of a 5-Year Strategic Plan focused on building capacity to serve the increasing number of women and children who rely on our services. In the last 1 ½  years we have doubled our hours, expanded our staff, and served a record number of women and children, thanks to Capacity Building grants from The Meyer Memorial Trust, The Collins Foundation, Maybelle Clark Macdonald Fund, James E. & Lila G. Miller Charitable Trust and supporters like you. We have been hard at work, and are proud to share our progress with you.

The 2015 Point in Time Count (initiated by the Cities of Portland and Gresham, the Portland Housing Bureau, Home Forward and A Home for Everyone) shows the rate of unsheltered women has increased 15% (29% of which are women with children) and unsheltered families have increased 24% since 2013.  This is consistent with the growth we have experienced.

In 2014 we served nearly 2,600 individuals who came to us for services, supplies and support, and we are on track to serve more than 3,000 in 2015. In addition to serving more women and children than ever, we have improved the overall level of service at Rose Haven. Now our advocates are able to spend more one-on-one time with each guest, helping them through complex individual challenges, and enabling them to get back on their feet.

The 5-Year Strategic Plan includes 4 goals to increase capacity and improve service. Here is our progress after 1 ½  years:

#1 – Funding and Sustainability: Expand agency resources to achieve financial stability through increased fundraising, board development and community awareness:

  • Developed and executed Annual Reigning Roses Walk, growing 2nd year participation to 350 attendees raising $80,000
  • Developed Board of Directors adding 4 new members in 2015 from Hasson Real Estate, Cambia Health & Services, Data Reasoning Services and Providence Health Plans.
  • Established new corporate matching gift programs through Benevity and YourCause
  • Increased in-kind partnerships to keep pace with demand for services and supplies
  • Collaborating on monthly 3rd Party Fundraising Events
  • Increased sustainability and outreach through various marketing activities including new website, logo, monthly e-blasts, annual report, branding materials and social media outreach


#2 – Improved Facility: Increase Rose Haven’s ability to adequately and safely serve increasing numbers of homeless women and children through an improved, larger facility.

  • Updated current space with new paint, carpet and furnishings
  • Formed Facilities Task Force to identify facility needs and resources
  • Identified service types and projected levels for a five year span through data analysis
  • Detailed facility size and features needed to support service growth, identifying preliminary facility options
  • Creation of a cost model module to help estimate upfront and annual funds required for lease and purchase facility options
  • Identified annex rental space to alleviate immediate overcrowding


#3 – Organizational Capacity: Increase Rose Haven’s capacity to provide services through increased and improved staffing and volunteer recruitment, training, and management.

  • Expanded our staff, adding a second full time advocate, a program assistant, a development associate and a community outreach coordinator
  • Increased volunteer network to accommodate service needs during extended hours
  • Staff and volunteer participation in ongoing trainings including transgender etiquette and de-escalation practices
  • In July 2015 began additional programming in an annex space at First Immanuel Lutheran Church


#4 – Expanded Programs: Expand services available to homeless women and children through increased hours of operation, new programs, and improved community partnerships.

  • Doubled hours of hospitality in 2013
  • Developed BLOOM; Wellness and Empowerment Program for Women focusing on specific themes each month related to: mental wellness, stress reduction, safety, heart health, resource awareness, nutrition and healthy habits – to be launched October 2015
  • Added new activities including  counseling, support groups, and music therapy
  • Increasing outreach and reviewing service model to accommodate increasing number of transgender guests


These accomplishments, and many more, would not have been possible without your help.  Thank you for supporting Rose Haven during this critical time.